Use of Google Analytics

We use Google Analytics to analyze website usage. The data obtained from it is used to optimize our website and advertising efforts.

Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the data on website usage on our behalf and contractually commits to measures to ensure the security and confidentiality of the processed data.

During your website visit, the following data, among others, will be recorded:

Visited pages Orders, including revenue and the products ordered Achievement of "website goals" (e.g., contact inquiries and newsletter sign-ups) Your behavior on the pages (such as duration of visit, clicks, scroll behavior) Your approximate location (country and city) Your IP address (in a truncated form, making it impossible to trace back to an individual) Technical information like browser, internet provider, device, and screen resolution The source of your visit (i.e., through which website or advertising medium you came to us) No personal data such as name, address, or contact details is transmitted to Google Analytics.

This data is transferred to Google servers in the USA. Please note that in the USA, the same level of data protection as within the EU may not be guaranteed.

Google Analytics stores cookies in your web browser for a duration of two years since your last visit. These cookies contain a randomly generated user ID, allowing recognition during future website visits.

The recorded data is stored along with the randomly generated user ID, enabling the analysis of pseudonymous user profiles. These user-related data are automatically deleted after 14 months. Other data remains stored in an aggregated form indefinitely.

If you do not agree with the collection, you can prevent this by installing the browser add-on to deactivate Google Analytics once or by rejecting the cookies through our cookie settings dialog.